01 — Foundation
Starting from zero
No business yet, or just an idea. You'll learn to find a real market, test demand before spending money, and land your first paying customers.
It's never too late to start
One Life. One Chance.
Aren't you tired of living a life that's ordinary? Tired of settling for a job you don't love, watching your dreams slip away year after year? You need to take matters into your own hands now.
$1.2M / month
Current SaaS company, built from zero
$17M exit
Social media and marketing company, built and sold from scratch
1:1
No group, manager or teacher. Just you and our founder.
Who it's for
The stage can change. The standard does not.
02 — Growth
Already running something
You have revenue but you're stuck doing everything. We fix the offer, the sales process and the systems so the business grows without you in every seat.
03 — Scale
Scaling toward an exit
Hiring, operations, margins and building something a buyer will pay for. The same playbook used to build and sell a company.
Industry-agnostic
Home services
Salons and local shops
Ecommerce
Agencies
SaaS and tech
The program
Not a course. A direct line to an operator.
We coach the company and the person building it: the offer, the numbers, and the life that decides whether the strategy gets done.
Private 1:1 coaching
Regular sessions on your business specifically. Your numbers, your market, your next move. No group calls where you wait your turn.
Direct message access
Stuck on a decision between sessions? Message directly. Get an answer before the problem costs you a week.
Close-circle events
Small, in-person gatherings with other members. The kind of room where deals, partnerships and hires actually happen.
The full playbook
Everything from market research to the sale of the company, and the person who has to carry it out.
AI-first
The businesses that win next are the ones run with AI.
A small team with the right AI systems now does what used to take a department. You'll learn where AI actually saves time and money in your business, and where it doesn't.
A
Research and validation
Size a market, map competitors and test offers in days instead of months.
B
Marketing and content
Systems that produce, test and improve content and ads at volume.
C
Sales and follow-up
Lead handling, qualification and follow-up that never drops a prospect.
D
Operations
Scheduling, support, reporting and admin handled so you can run the business, not the inbox.
Curriculum
From the first idea to the sale of the company.
Market research
Finding demand that's real, and markets worth entering.
Offer and pricing
Packaging what you sell so people say yes at a price that works.
Marketing and audience
Social, paid and organic channels: building attention you own.
Sales psychology
How people actually decide, and how to run a sales conversation that respects that.
Systems and AI
Automating the repeatable so the business stops depending on you.
Hiring and leadership
Who to hire first, how to delegate and how to keep good people.
Finance and margins
Cash flow, unit economics and knowing your numbers cold.
Scaling and exit
Building a company a buyer will pay for, and what the sale process really looks like.
Member results
Real numbers from real members.
Home services
$18k to $61k / month
A two-truck HVAC company rebuilt its offer and its follow-up. Eleven months later, monthly revenue had moved from $18k to $61k.
Michael R., Franchisee
Salons
Off the floor, four days a week
A single-location salon owner rebuilt scheduling and hiring, stepped out of the chair four days a week, and opened a second location over fourteen months.
Alison L., Owner
Software
$0 to $42k MRR
A member with a product and no pipeline installed a sales and follow-up system. Nine months in, monthly recurring revenue reached $42k.
Jackson K., Owner
How it works
Membership is granted, not sold.
Step 1
Apply
A short form. Be precise about where you are and what you will actually do.
Step 2
Strategy call
A private call. We decide whether to take you on. You should decide the same. Most applicants stop here.
Step 3
Your plan
A 90-day plan built around your business, your market and your time.
Step 4
Build
Weekly execution with 1:1 sessions, direct access and the member circle.
We decline most people.
The room stays small because every member works with the founder. Someone who will not do the work costs the time, the members beside them, and the record we intend to keep. If you want a course, a shortcut, or someone to build the company for you, do not apply. If you're willing to do the work, read what joining requires.
FAQ
Questions
Do I need an existing business?
No. The program has a track for people starting from zero, and tracks for owners who are already running and scaling a business.
What industries does this work for?
The fundamentals of research, offers, sales, systems and finance apply to any business. Members range from local service businesses to software companies.
What does joining require?
Dedication, effort and the willingness to change. We cannot do the work for you, we can only show you how to do it.
How much time do I need?
The more the better. Your plan is built around the time you actually have.
Are results guaranteed?
We do not guarantee a revenue number. The stake means we share in the business you build with us, which is why we are selective about who we take. Results still depend on the market, where you start, and whether you do the work.
Apply for a strategy call.
Every member works directly with the founder. Only a small number of people are accepted. If you are not committed to change, do not apply.